missionstatement

Let me tell you a little bit about my mission:

I believe in one thing with all of my heart: passion. If I do not have passion for what I do I do not succeed. Just as importantly, I believe in happiness. This is what I strive for, first and foremost, in everything I do.

My intent with photography is to capture what stands out in my subjects as beauty. When I shoot my camera I expect everyone to see what I just saw, in my eye and in my mind’s eye. Each picture should have emotion. To combine motion, strength, glamour, and fashion into one picture is my goal.

I have always believed that beauty is internal: passion, character, and hard work. This all equates to natural beauty, something overlooked too much in a Photoshop-imbued world. I like to look at the world, the models, and the world we live in today and embrace everything currently technologically available that I can get my hands on in order to, ironically or not, create a timeless feel.

People often ask me, “Is it fun to shoot pretty girls?” and I always wince. Male, female, young, old; it is so much about capturing an expression, a breath of air, rather than just a pretty face. Working with people and having them open up to me and an open space that is both scary and exhilarating is why I shoot; it is why I am a photographer (and a director). It is that interaction that makes it fun. It is that hour of makeup and first look where I am more interested in getting to know you so I can capture that moment, on that day, of who you are, that excites me. It is challenging and invigorating.

I find the interaction and the interplay to be very fulfilling for both myself and for the model. It’s a two-way street. I love feedback and input. I think photography is a very interactive environment.

My passion is to combine glamour and fashion with the strength and movement of dance in my work. I find the dance world to be invigorating; a refreshing way to push the human body to its limit, and in doing so, demonstrate the real life use, the story line, and the imaginative engagement of the perfect clothing line.

For me, the juxtaposition of the absolutely magical beauty of a ballerina’s form and technique with style and fashion and trends produces a beautiful result that caters to a broader and potentially deeper audience.

As mass media begins to shift from skinny to strength, which I think is a wonderful shift, I want to be on the front lines when the combination of the most elegant dress makes it’s way down the runway but with the combined perfected leap of a ballerina.